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Hijack your brain

Change is not easy. Convincing others to change is even thougher. This article provides an actionable approach to influence people and increase odds of adherence.

An idea can change the world but… A new idea often meets rejection. Late Steve Jobs said:
They begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.
Read to discover how to better manage our automatic response to newness.

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