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Back in time, sitting at the university bench listening to the enlightened marketing professor, we were taught the strategic importance of the first-mover advantage. After 20+ years in business, I’ve seen it materialize in real… Read More »Be the “Last Best” not the “First Bet”

An idea can change the world but… A new idea often meets rejection. Late Steve Jobs said:
They begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.
Read to discover how to better manage our automatic response to newness.

Many see opportunities as the one event that will turn their life upside down… for the better. Life seldom unfolds that way. This quick read gives 10 observations about opportunities in a twittable format.

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